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Consumerism as anthropological problem
KUKLA LENCOVÁ, Jindra
This bachelor's thesis is focused on the issue of overconsumption in relation to man and his dignity. The aim of this thesis is to map and characterize consumer culture in its key features and manifestations and to thematize the problem of overconsumption in connection with human value and human dignity. The thesis is divided into three chapters. The first chapter describes the basic concepts related to consumer culture. The second chapter continues with selected typical manifestations of contemporary consumer culture. The third chapter deals with the factor of overconsumption in relation to the value of man and human dignity.
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Viewers of Herbář, TV program popularizing alternative lifestyle
Gajdová, Jana ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
The topic of my thesis is the audience of Herbář, a programme broadcast by Czech Television since 2013, which popularises alternative lifestyles characterised by conscious consumer tactics. These tactics include, for example, certain forms of local food activism based on the ideas of the Slow Food movement, the application of certain DIY practices, the pursuit of partial food self-sufficiency, or an individual's efforts to minimize the negative impact of their actions on the state of the environment. The TV programme Herbář is a lifestyle show that features elements of TV food tourism focused on the countryside and traditions. It is a specific form of eco-reality television, using the emotional identification of the viewer with the presenter, which occurs through the chosen way of moderating the programme, and dramatisation, using images of idealised rural and simple lifestyles. I first introduce the reader to the related themes in order to place my work in a clear context. I will then attempt to answer who the audience of Herbář is, what are the possible audience attitudes towards the programme and related themes, and how these audience attitudes are reflected in the lifestyles of individual viewers. I will attempt to answer these questions through a simultaneous triangulation of qualitative and...
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Gleaning, trash picking, scavenging: Dumpster diving and symbolic boundaries between clean and unclean
Kubatová, Marie ; Čada, Karel (advisor) ; Hájek, Martin (referee)
The author deals with the phenomenon of dumpster diving. Being focused on those divers who are used to dumpster dive not being pressed to it by their financial situation, she concentrates on their definition of purity and their way of dealing with symbolic boundaries of clean and unclean. After summarising social-environmental and social scientific background of the phenomenon in context of the theoretical frame based on Mary Douglas and her book about purity and danger the author presents a qualitative analysis of participant observation and in- depth interviews with informants who dumpster dive voluntarily. Based on quantitatively and representatively tested public opinion on dumpster diving she points both the colourful composition of dumpster divers' motives and ideological believes and their reflection and norm- based boundaries categorization that is connected to food they are used to eat. In connection with informants' conception of food value the author argues that through inspiring power of the first dumpster diving experience informants' understanding and dealing with those boundaries have changed. Nevertheless, she stresses that despite being convinced their way of consumption is right and thus pure the informants tend to apply and present themselves by pattern of conduct that...
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Voluntary simplicity and second generation
Kolářová, Marta ; Jančaříková, Kateřina (advisor) ; Andreska, Jan (referee)
Starting point. Voluntary simplicity is a form of lifestyle. Its typical feature is selection intensity in all areas of human life. Severity of voluntary simplicity lies in self-control of consumer behavior in the daily confrontation with the media pressure, which is oriented at a high rate of consumption. The task of this thesis was to find out if people raised in voluntarily simple families keep living this way, or if they turned away from this lifestyle and joined the high consumption society. Methods and results. Research included 40 respondents who met the requirement that voluntary simplicity was part of their upbringing. Addressed were people from alternatively living groups (preppers, ecovillages, macrobiotics, minimalists, forums dedicated to maternal education and child care, and other groups possessing forums on an alternative way of life of voluntary simplicity). The investigation was conducted by a questionnaire which was distributed electronically among respondents. We found that 13 out of 40 respondents (32,5 %) fully met our stated profile of voluntary simplicity. Relative frequency of responses from all respondents that meet the requirements of modest behavior amounted to 74,3 %. Hypothesis H1 predicted that the influence of upbringing in a voluntary simplicity will make respondents prefer...
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Gleaning, trash picking, scavenging: Dumpster diving and symbolic boundaries between clean and unclean
Kubatová, Marie ; Čada, Karel (advisor) ; Hájek, Martin (referee)
The author deals with the phenomenon of dumpster diving. Being focused on those divers who are used to dumpster dive not being pressed to it by their financial situation, she concentrates on their definition of purity and their way of dealing with symbolic boundaries of clean and unclean. After summarising social-environmental and social scientific background of the phenomenon in context of the theoretical frame based on Mary Douglas and her book about purity and danger the author presents a qualitative analysis of participant observation and in- depth interviews with informants who dumpster dive voluntarily. Based on quantitatively and representatively tested public opinion on dumpster diving she points both the colourful composition of dumpster divers' motives and ideological believes and their reflection and norm- based boundaries categorization that is connected to food they are used to eat. In connection with informants' conception of food value the author argues that through inspiring power of the first dumpster diving experience informants' understanding and dealing with those boundaries have changed. Nevertheless, she stresses that despite being convinced their way of consumption is right and thus pure the informants tend to apply and present themselves by pattern of conduct that...
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Voluntary simplicity and second generation
Kolářová, Marta ; Jančaříková, Kateřina (advisor) ; Andreska, Jan (referee)
Starting point. Voluntary simplicity is a form of lifestyle. Its typical feature is selection intensity in all areas of human life. Severity of voluntary simplicity lies in self-control of consumer behavior in the daily confrontation with the media pressure, which is oriented at a high rate of consumption. The task of this thesis was to find out if people raised in voluntarily simple families keep living this way, or if they turned away from this lifestyle and joined the high consumption society. Methods and results. Research included 40 respondents who met the requirement that voluntary simplicity was part of their upbringing. Addressed were people from alternatively living groups (preppers, ecovillages, macrobiotics, minimalists, forums dedicated to maternal education and child care, and other groups possessing forums on an alternative way of life of voluntary simplicity). The investigation was conducted by a questionnaire which was distributed electronically among respondents. We found that 13 out of 40 respondents (32,5 %) fully met our stated profile of voluntary simplicity. Relative frequency of responses from all respondents that meet the requirements of modest behavior amounted to 74,3 %. Hypothesis H1 predicted that the influence of upbringing in a voluntary simplicity will make respondents prefer...
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Voluntary simplicity related to veganism
KYSELOVÁ, Jitka
The bachelor thesis presents two lifestyles/philosophies - voluntary simplicity and veganism. The aim of the research part was to find out whether people, who consider themselves vegans and agree with vegan philosophy, know the term of voluntary simplicity and whether their lifestyle is in accordance with the selected characteristics of this concept. A survey had been conducted and the results showed that one third of the vegans is familiar with the term of voluntary simplicity. However, most of the vegans are aware of its characteristics (values and attitudes). In addition, a majority of vegans find their lifestyle more modest in comparison with other people. Two thirds of vegans act pro-environmentally in their everyday life. Also, vegans are frequently involved in voluntary organizations and they often take disadvantaged groups into consideration.
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